From the celebs who try to keep their noses under the radar to others who proudly wear their splints out on the streets, the perfect nose phenomenon has made rhinoplasty one of the most coveted procedures in plastic surgery today, a point driven home by reality shows like "Dr. 90210."

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In private practice for 13 years, Dr. Richard C. Parfitt approaches facial plastics surgery with the idea that beauty is subjective.  "Whether you're softening a feature or looking to recreate the youth you once had, there is no 'one size fits all' procedure that's best for everyone," says Dr. parfitt, who models his practice off the belief that patients' faces are their calling cards -- deserving of a highly personalized approach to beauty...

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Richard C. Parfitt III

Owner and medical director of Parfitt Facial Plastic Surgery Center and Aesthetica Skin Care Center.

What are favorite family activities? ...to read more, click DOWNLOAD for the full story.

For "Elena," the moment of truth came when she saw her picture in a newspaper. She had just given a successful presentation when the photo was snapped, and she was glowing with satisfaction — on the inside. To her dismay, the picture showed a tough, angry woman.

"I looked so mean and hard," says Elena, a Madison professional. "One of my kids had asked me, 'Mom, why are you always mad?' After seeing myself in the paper, I looked in the mirror and saw she was right." ...read more...

     When our editorial board considered writing about plastic surgery from a business perspective, I volunteered to have it done and to write a first-person account.  I've never lost a sense of curiosity or the fire in my belly to get a first-person story -- and frankly, I was getting tired of asking the art department to photoshop my jowls.  But it was more than a willingness to chase a story or lift a forehead:  I was uncomfortable asking anyone else to do it because cosmetic plastic surgery carries a risk of permanent facial nerve damage.  Such outcomes are estimated at fewer than one in 150 procedures, but it was a risk I personally would never "assign" to a volunteer.

     I chose to go to Dr. Richard Parfitt.  His staff made the ppointment on the very day of my 54th birthday, which seemed fitting.  We were, after all, going to review how gracefully I was "aging."...

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Forbes.com comes to this conclusion in an Octorber 2006 report on today's exectuve male:  "They're exercising, they've quite smoking, they're eating more healthy foods... [and they're] looking for a competitive edge in an office full of young bucks."  The edge, the story continues, is cosmetic surgery.

    In Business magazine asked cosmetic surgeon Dr. Richard Parfitt [Parfitt Facial Cosmetic Surgical Center] for an interview opportunity with a male business client who would fit that mold.  John Rupcich, of Madison-based Life Style Staffing, agreed to a candid conversation with IB, and we first caught up with the busy executive in February, just a week before he was schedule to have extensive cosmetic plastic surgery....

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The countdown to Pam's big reveal on stage at the ANEW Women's Expo is fast approaching. When Pam, the recipient of this year's Extremely Special Makover, is introduced on the Celebrity Stage at 11:15 a.m. on Sunday, November 20, audience members will finally be able to see the rsults of a transformation that has taken five months to complete.

The past six weeks hav been busy ones. Not only did Pam have a facelift and a forehead lift, she had rhinoplasty (commonly referred to as a "nose job") as well as an eyelift (or, blepharoplasty).

Pam's procedures were performed by Dr. Richard Parfitt, the owner of Parfit Facial Cosmetic Surgery Center. ...read more...

"I was struck by the similarities in our mission," Parfitt said as she explained the reasoning behind a generous $60,000 matching gift to AFFW.
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Pam is starting off 2006 anew. But not in the way most people do — by making resolutions to be more patient or to get to the gym four times a week. Thanks to ANEW's Extremely Special Makeover and some very talented experts, Pam is entering 2006 with a completely new look.

Thirty-eight years ago, a car accident left Pam seriously injured and her confidence shattered. Now 55, the results of that early car accident were starting to become more problematic and visible; she even began to lose her teeth. ...read more...

Premier Madison facial plastic surgeon, Dr. Richard C. Parfitt, Medical Director of Parfitt Facial Cosmetic Surgery Center and AestheticA Skin Health Centers, has provdided more than 5000 treatments with Botox Cosmetic and is one of only two Wisconsin physicians chosen by Allergan (the manufacturer of Botox Cosmetic) to be a member of their National Education Facility.

Removing the scars from a bad decision or a muddled past has gotten remarkably easier.  A local cosmetic surgeon will work with the Boys' and Girls' Club to remove gang-related or otherwise offensive tattos from highly visible areas of the body.

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What have you done for yourself lately? If the answer includes plastic surgery, you're not alone. More business people are now including plastic surgery in their self-improvement programs.

If this is your bent, start by taking an honest look at yourself in the mirror and giving yourself credit for the things you're doing right. If there are areas you want to improve, the experts say to limit yourself to a couple of realistic goals, not an entire grocery list of faults. Then give yourself ample time for being successful in achieving them.

The next step may be seeking the advice of a plastic surgeon or cosmetic dentist.
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Good Woman:  Marian C Walluks, president and owner of MCW Production LLC

Good Work:  Parties with a Purpose, fundraising events to benefit local women's charities.  The Parties are sponsored by The business Forum, a local professional women's organization.

A recent "Party with a Purpose" was hosted by Parfitt Facial Plastic Surgery Center, Middleton, to benefit the UW Odyssey Project and the One Woman Can Campaign.

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    "Cheap is rarely a good deal," warned Dr. Richard Parfitt, of Parfitt Facial Cosmetic Surgery Center (neighbor to UW Helath's Transformations clinic on Deming Way in Middleton.) "In reality, a mistake can be very, very expensive to correct -- or costly to live with in terms of knowing it's your face we're talking about, not a dent in your car.  Surgeons who live in this communinty live with the results of their work.  When those are the odds, you really strive to do your best."...

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   After living through decades of self-conciousness about her teeth, Linda was all smiles when she arrived at Dr. Richard Parfitt's office for the next phase of her ANEW makeover.

   With two board certifications, one in head and neck surgery and the other in facial plastic and reconstructive surgery, Dr. Parfitt, of Parfitt Facial Cosmetic Surgery Center in Middleton, Wisconsin, performs everything from rhinoplasties and chin contouring to facelifts and eyelid rejuvenation.  To complement these contours, his office also provides expertly-performed non-surgical, medical grade enhancements.

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Putting Your Best Face Forward

Madison Magazine: February 2009

Does your face reflect the true inner you?  That's the question Dr. Richard Parfitt often asks his patients during their initial consultation.  "Having facial features that don't accurately reflect the degree of vitality, energy and youthfulness that you feel on the inside can affect how others perceive you and how you see yourself," he says.   He sees his job as a physician and surgeon who can alter and restore external facial features so that they harmonize with a person's self-concept.

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Deflated. That's the word used by many who have been on the receiving end of a friend or coworker's well-meaning morning greeting, "You look tired!" But what if you're not tired?

Such was the case with Marcy (not her real name), who often came to work only to hear her coworkers comment on how exhausted she looked.

"I just looked old," remembers Marcy, 47. "And people were always asking me if I was tired." When Marcy glanced in the mirror, the image looking back at her didn't match the way she felt — rested and young — becaise jer eues were droopy and baggy ...read more...

Formerly a clinical esthetician and day spa managr, Peggy Parfitt is the general manager of Parfitt Facial Plastic Surgery Center and AestheticA Skin Health Center in Middleton.  She also manages the Appleton offices of the business.  Parfitt is on the board of A Fund for Women, which holds its annual dinner on Oct. 3. 

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TWO YEARS AGO, Pam was a 55-year-old divorcee with four grown children. Life hadn't always been easy and the challenges she'd encountered showed on her face.

A car accident she had when she was a teenager permanently injured her jaw and teeth and now, she was in pain and losing teeth.

Pam's skin was dry and lifeless and prominent lines creased her face. Her upper eyelids even drooped over her eyes, causing her vision to be slightly impaired. It was not a happy time in her life.

Enter brava (then known as ANEW) and a team of Extremely Specal Makeover experts: Dr. Richard Parfitt, Parfitt Facial Cosmetic Surgery... ...read more...

It's no surprise that men want to look younger and fit, but it may come as a surprise to learn that more men today are seeking cosmetic surgery to build confidence, wipe out facial lines and feel rejuvenated.

Onece the turf primarily of celebrities, more men now are opting for cosmetic surgery to obtain the same benefits women have realized for years. ...read more...

Mike Bukovitz leads a team for a global organization from a small office near Outagamie County Airport.  All of his contacts and team members work in other states or countries. 

From his Manitowoc location, Chuck Webster is in the thick of establishing a manufacturing plant for his company in China, and hopes to do the same eventually in Central America.

Dr. Richard Parfitt owns cosmetic surgery and skin care clinics in Madison, Appleton and DePere under the umbrella of one close-knit company, including the same office manager for all three locations.

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At the age of 34, Judy Johnson was an at-home mother in rural Wisconsin. Her sixth child was born the year before and she did not like the way her breasts had changed over time. 

"If you take time and think it through," advises Michele Thierfelder, "tattoo regret is minimized."  Thierfelder ought to know.  She's the owner of two tattoo businesses.

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More than skin deep

They say that beauty is only skin deep.  That may or may not be true of beauty, but there can be no disputing the fact that how we look to ourselves and others clearly influences how we feel about ourselves.  And it is that underlying reason that more and more people are turning to cosmetic surgery — whether it be actual plastic surgery, laser surgery on their eyes or other cosmetic procedures to change something about their appearance.

The quest for perfect, wrinkle-free skin is something people are willing to spend thousands of dollars on each year.  But is turning back the clock on your skin worth the pain and expense of injections, surgery, or chemical procedures? For many people, the answer is no.

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According to the American Society of Aesthetic Plastic Surgeons, 6.9 million Americans underwent some form of surgical and non-surgical procedures last year alone to enhance their appearance. But what is available to patients and what are the pluses and minuses of each?

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Skin peels, Botox, collagen injections, and laser hair and mole removal are among the procedures done at AestheticA, Grand Chute.  But any qualms a first-time client may have felt about being poked, prodded or peeled can slip away in such an atmosphere.

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Discovery Springs — Middleton's make-over mecca — is expanding, and is serving up a bigger platter of the area's restaurant business in the process.

Beyond the tinted hair, capped teeth and laser hair removal, you can now work out with a personal trainer, zap varicose veins, schedule a facelift and before long, get one.

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What the expert says:  "A forehead lift and facelift addressed this patient's areas of concern.  A forehead lift not only repositions the brows to a softer, more feminine and more youthful height, it also smoothes any creases in the forehead, crow's feet and the area between the brows, and improves hooding of the upper eyelids, as it did in this case.  The result is not only a more youthful look, but also a more pleasant and energetic appearance.  The facelift straightened her jawline, smoothed the skin of the neck all the way down to the collar bone, and softened the wrinkles in the cheeks and around the mouth," says Madison, WI, facial plastic surgeon Richard C. Parfitt, MD.

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