Last Updated: [10/15/2025]
1. Introduction
Parfitt Facial Cosmetic Surgery Center (“we,” “our,” or “us”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, and safeguard your personal information when you visit facialplastics.com, contact our offices, or use our online forms and services.
By using our website, you consent to the practices described in this policy.
2. Information We Collect
We may collect the following types of information:
- Personal Information: such as your name, phone number, email address, and other details you voluntarily provide through contact forms, consultation requests, or appointment scheduling.
- Health Information: if you submit information related to medical conditions, treatments, or aesthetic concerns.
- Technical Information: including IP address, browser type, device information, and pages visited, collected through cookies or analytics tools to improve website functionality.
Information submitted through our website’s contact or consultation forms may be integrated into your patient record once you become a patient. At that point, it becomes part of your protected health information (PHI) governed by our HIPAA Notice of Privacy Practices.
3. How We Use Your Information
We use the information we collect to:
- Respond to your inquiries and appointment requests.
- Provide patient care, treatment planning, and follow-up communication.
- Send educational or promotional information about our services, if you’ve opted in.
- Improve the content, security, and performance of our website.
- Comply with applicable laws and medical practice standards.
We do not sell, rent, or trade your personal information.
4. HIPAA Compliance
As a medical practice, Parfitt Facial Cosmetic Surgery Center follows all applicable requirements of the Health Insurance Portability and Accountability Act (HIPAA). Any health information collected through consultation forms or patient communications is safeguarded according to HIPAA standards and used solely for patient care and operational purposes.
5. Cookies and Analytics
Our website may use cookies and third-party analytics tools (such as Google Analytics) to collect anonymous data about website usage. This helps us understand visitor behavior and enhance the user experience. You can disable cookies in your browser settings if you prefer.
6. Third-Party Links
Our website may include links to external websites or social media platforms. We are not responsible for the privacy practices or content of those third-party sites.
7. Data Security
We use reasonable physical, electronic, and administrative safeguards to protect the information you share with us. However, no method of transmission over the internet is completely secure, and we cannot guarantee absolute security.
We retain personal information submitted through our website for as long as necessary to fulfill the purpose of collection or comply with legal and medical record retention requirements.
8. Your Rights and Choices
You have the right to:
- Request access to your personal or medical information.
- Request corrections to inaccurate information.
- Opt out of receiving marketing emails by following the unsubscribe link in our messages.
If you are a patient, you may also request a copy of our HIPAA Notice of Privacy Practices, which provides more detailed information about how your protected health information (PHI) is used and disclosed.
9. Children’s Privacy
Our website is not directed toward children under 13 years of age. We do not knowingly collect information from children.
10. Updates to This Policy
We may update this Privacy Policy periodically. Any changes will be posted on this page with the updated effective date. Continued use of the website indicates acceptance of the revised terms.
11. Contact Information
If you have questions or concerns about this Privacy Policy, please contact us at:
Parfitt Facial Cosmetic Surgery Center
Middleton Location
2261 Deming Way,
Middleton, WI 53562
(608) 831-3991
parfittsurgery@facialplastics.com
Appleton Location
332 N Mall Drive,
Appleton, WI 54913
(608) 831-3991
parfittsurgery@facialplastics.com
